PASAREL

Pasarel was founded as a family business by Billy and Moty (short for Mordechai) Sender in 1986, bringing together the expertise of both husband and wife

Billy Shmerling Sender, a well-known and respected Israeli jewelry designer, started out as a photographer, graduating the first class of the renowned Israeli photography school “Camera Obscura”.

Billy then turned to jewelry design studying at the “Omanit” school for design and later specializing in jewelry at the “London Polytechnic”.

Billy designs jewelry for the woman of the new millennium – liberated, aware of her past but free from its restraints, self-confident, and conscious of her value. Her custom designs include unique combinations of gold, diamonds, and precious stones as well as other mediums including wood, crystal, and various other precious materials. Billy’s original contemporary creations are inspired by variety of antique styles, while giving a modern dimension and a hint of humor and sensuality.